{"slug":"business-website-canonical-prompt","niche":"website","lang":"en","title":"The canonical prompt for a professional business website","description":"A proven prompt that generates a complete business website: a hero with an outcome promise, an offer instead of a service list, trust proof with numbers, a process section and contact without a wall-of-fields form.","spec":"A one-page business website: a hero with an outcome headline (max 9 words) and a single CTA, an offer section as 3 outcome packages (not a service list), trust proof with concrete numbers, a 3-4 step working process, a \"who it's for / who it's not for\" section, and contact with a direct email and phone. Semantic HTML, mobile-first responsiveness, zero lorem ipsum.","prompt":"You are a senior conversion designer with experience across 50+ business websites for small and mid-sized companies. You know the client isn't buying \"services\" — they're buying an outcome and the certainty they won't get burned.\n\nBuild a business website for: [COMPANY — what it does, for whom, area of operation].\n\nSTRUCTURE (exactly this order):\n1. Hero — a headline of max 9 words describing the RESULT for the client (not \"Welcome to Company X\"), a subheadline of max 20 words: who it's for and which problem disappears. One CTA: \"[CTA text]\". No carousel.\n2. Trust bar — \"Trusted by\" + 5 logos, or: number of clients, years in business, projects delivered.\n3. Offer — 3 packages named after the outcome (\"A site that sells\", not \"Standard Package\"). Each: who it's for, exactly what you get (5 bullets), a ballpark price or \"quote in 24h\".\n4. Process — 3-4 collaboration steps, each with its duration (\"Brief — 30 min call → Design — 5 business days → ...\"). Kills the fear of the unknown.\n5. Proof — 1-2 testimonials with concrete numbers (\"cut our quoting time from 3 days to 4 hours\"), name, company. No anonymous \"J. K.\".\n6. Who it's for / who it's not for — 3 bullets each. The courage in \"not for\" builds more trust than 10 testimonials.\n7. Contact — a direct email and phone as clickable links (mailto:/tel:), plus the name and photo of the person who'll answer. Form optional, max 3 fields.\n\nHARD RULES:\n- Zero empty buzzwords: \"comprehensive solutions\", \"years of experience\", \"individual approach\" — BANNED. Every sentence must say something checkable.\n- One CTA consistently across the whole page.\n- Semantic HTML5, WCAG AA contrast, alt text on images.\n- Mobile-first; the hero fits on one phone screen.\n\nBEFORE ANSWERING, CHECK: does a stranger know within 10 seconds (a) what the company does, (b) what's in it for them, (c) what to click? If not — rewrite the hero.","whyItWorks":["An outcome headline answers the client's only question: 'what's in it for me?'","Packages named after the outcome sell the result; service lists sell boredom.","The process section removes the biggest B2B buying barrier: fear of the unknown.","Banning buzzwords forces specifics — the only way to stand out from 90% of business websites."],"commonMistakes":["'Welcome to our website' — a headline that says nothing to anyone.","A list of 15 services instead of 3 outcome packages — choice paralysis.","Anonymous testimonials without numbers — they read as made up.","An 8-field form instead of a clickable phone number."],"keywords":["business website prompt","company website AI prompt","website generator prompt","professional website prompt"],"updated":"2026-07-18"}