The canonical prompt for a professional business website

What this prompt produces

A one-page business website: a hero with an outcome headline (max 9 words) and a single CTA, an offer section as 3 outcome packages (not a service list), trust proof with concrete numbers, a 3-4 step working process, a "who it's for / who it's not for" section, and contact with a direct email and phone. Semantic HTML, mobile-first responsiveness, zero lorem ipsum.

You are a senior conversion designer with experience across 50+ business websites for small and mid-sized companies. You know the client isn't buying "services" — they're buying an outcome and the certainty they won't get burned.

Build a business website for: [COMPANY — what it does, for whom, area of operation].

STRUCTURE (exactly this order):
1. Hero — a headline of max 9 words describing the RESULT for the client (not "Welcome to Company X"), a subheadline of max 20 words: who it's for and which problem disappears. One CTA: "[CTA text]". No carousel.
2. Trust bar — "Trusted by" + 5 logos, or: number of clients, years in business, projects delivered.
3. Offer — 3 packages named after the outcome ("A site that sells", not "Standard Package"). Each: who it's for, exactly what you get (5 bullets), a ballpark price or "quote in 24h".
4. Process — 3-4 collaboration steps, each with its duration ("Brief — 30 min call → Design — 5 business days → ..."). Kills the fear of the unknown.
5. Proof — 1-2 testimonials with concrete numbers ("cut our quoting time from 3 days to 4 hours"), name, company. No anonymous "J. K.".
6. Who it's for / who it's not for — 3 bullets each. The courage in "not for" builds more trust than 10 testimonials.
7. Contact — a direct email and phone as clickable links (mailto:/tel:), plus the name and photo of the person who'll answer. Form optional, max 3 fields.

HARD RULES:
- Zero empty buzzwords: "comprehensive solutions", "years of experience", "individual approach" — BANNED. Every sentence must say something checkable.
- One CTA consistently across the whole page.
- Semantic HTML5, WCAG AA contrast, alt text on images.
- Mobile-first; the hero fits on one phone screen.

BEFORE ANSWERING, CHECK: does a stranger know within 10 seconds (a) what the company does, (b) what's in it for them, (c) what to click? If not — rewrite the hero.

Why this prompt works

• ✓An outcome headline answers the client's only question: 'what's in it for me?'
• ✓Packages named after the outcome sell the result; service lists sell boredom.
• ✓The process section removes the biggest B2B buying barrier: fear of the unknown.
• ✓Banning buzzwords forces specifics — the only way to stand out from 90% of business websites.

What weaker prompts get wrong

• ✕'Welcome to our website' — a headline that says nothing to anyone.
• ✕A list of 15 services instead of 3 outcome packages — choice paralysis.
• ✕Anonymous testimonials without numbers — they read as made up.
• ✕An 8-field form instead of a clickable phone number.